Wholesale got really weird ●

Heyseed — A wholesale marketplace

Hey, doors are open ●

●

The big wholesale platforms charge you 25% because they have to.

They raised the money. Hired the teams. Built the goblin that needs to be fed.

They built sales platforms for brands without ever being one.

For our brand, that math stopped working. So we built our own.

0–8% is what it actually costs when you're not paying back a venture fund. Just enough to keep the lights on.

The platform you're using was built by people who've never met your customer, this is the part where you reconsider.

Join us.

From your workshop to a buyer's shelf.

A clean way to wholesale. No middlemen, no monthly fees, no surprises.

The brand dashboard The retailer storefront

heyseed.shop/wildroot/orders

9:41 ●●●●●

Wildroot Botanicals ✖

Apothecary · Wholesale

Cedar & Yarrow Tincture

$18.00 · wholesale

Case of 12 · MOQ 24 units

Ships in 3–5 days from Boulder

Net 30 terms available

Add to order ●

Free shipping over $300

●1 — Join

Tell us about your brand.

A quick intro. We review every brand to keep the catalog tight, then you're in.

●2 — Import

Pull in your catalog.

Connect Shopify, upload a CSV, or use our template. Set your wholesale prices, etc.

●3 — Sell

Start filling orders.

Orders come in. You ship. Stripe handles the money. We stay out of your way.

Vetted brands worth carrying.

Independent brands you haven't seen everywhere else. For shops where the inventory has a point of view.

Join as a retailer ●

● Home goods ceramics, candles, textiles Home goods

● Apothecary soap, skincare, tinctures Apothecary

● Pantry coffee, condiments, sundries Pantry

● Paper goods cards, prints, journals Paper goods

"We got tired of watching a quarter of our wholesale revenue go to a platform that had never met one of our customers. So we built this."

● Brady, Founder

Hey, Pick your side.

If you make things, join as a brand. If you sell them, join as a shop.

For brands & makers

Join the marketplace.

●0 commission to start
●Keep your retailer relationships, we don't gate them
●Easy catalog import — Shopify or anywhere

Join as a brand ●

For shops & retailers

Start sourcing.

●Independent brands you won't find on the big sites
●We don't squeeze the brands you depend on
●No subscription, no buyer fees

Join as a retailer ●

Hello, some answers would be nice.

We took a guess at what you might ask. If we missed yours, say hey ●

●What does it cost?

Nothing upfront. No monthly fees, no listing fees. We take 0–8% of completed sales — 8% is our ceiling, what it costs to run the marketplace. Where we have surplus, the rate goes down. We're not trying to build a GIANT%-margin business.

●How do I get paid?

Through Stripe, straight to your bank. You connect once during onboarding, and payouts happen automatically once the order ships and the return window closes. No invoices to send, no waiting around.

●Do I own my retailer relationships?

Yes. We don't gate buyer info, we don't charge "rebate" fees on direct reorders, and we don't insert ourselves between you and the shops you sell to. The relationship is yours.

●Can I sell on other platforms too?

Yes. Heyseed isn't exclusive. List where it makes sense for your brand — we just think you'll like our math better.

●What kind of brands are you looking for?

Independent brands making physical goods — home, beauty, food and beverage, apparel, wellness, accessories. Not resellers, not dropshippers, not Alibaba flips. If you make it, you can list it here.

●Who are the retailers?

Independent brick-and-mortar shops, boutiques, and specialty stores. Every retailer is vetted before they can place a first order — no random buyers, no resellers.